About Us

Who We Are

BubbleNut Wash is a brand of natural detergent that believes in harnessing the cleaning power of forest-harvested soapnuts in formats that consumers can readily use in their modern lives.


Why BubbleNut Wash?

With the rapid pace of industrialization in the last few decades, excessive exposure to chemicals has become a way of life. From brushing our teeth in the morning to having dinner at our favourite restaurant, we seem to consume toxic chemicals either through food, personal care  and home care products. BubbleNut Wash provides a natural alternative that can replace chemical-intensive products from our lifestyle. In doing so, it also seeks to create income streams for communities living in and around forest areas in India. BubbleNut Wash works with communities to create a sustainable source of income by collecting non-timber forest produce from trees in remote forests that otherwise would be chopped off by locals for firewood.


The Idea That Became A Project

BubbleNut Wash is a brand of cruelty-free, vegan, and natural detergent that was conceived out of the need to provide a reliable source of livelihood to rural communities living in and around particular forest areas in India. BubbleNut Wash has taken up the task of working to identify unique forest products that have market potential in mainstream society and can hence benefit the community economically.


The Idea

Totalling over 100 million, the indigenous people are insulated from the technological, social, and economic advancements of the modern world. While many of these people have never been to a school, they spend most of their time on the farms to grow enough for themselves or foraging through the forests for food, fuel, and medicinal herbs. Living amid nature has provided the forest communities with extensive knowledge of how to incorporate herbs, fruits, flowers, seeds, nuts, and bark into their daily lives. Adding business skills and education to this knowledge, BubbleNut Wash propagates the use of these organic forest products among urban consumers and helps the local communities earn income


The Project

Soapnuts are natural cleaning agents that have been used for hair wash, dish wash, and laundry wash for centuries. However, these nuts grow on some of the toughest terrains, either on the Himalayan slopes or deep inside the forests of peninsular India. BubbleNut Wash works by mobilising unprivileged rural women into producer groups who work to collect soapnuts all through the autumn and spring seasons. They sort, grade, dry, pack, and ship soapnuts for washing machine use. The market access provided by BubbleNut Wash enables women producer groups to generate additional income that can be spent on their children’s education and health.