Laundry detergents became popular after the post-World War when industry evolution happened and washing machines became popular. Since then, there have been a lot of changes in the chemical formulae of detergents.
Over time, several key players and FMCG conglomerates have attempted to dominate this sector. The high competition and capitalist mindset of the large players force them to come up with new, innovative and attractive products.
This innovation and attraction could be in terms of organizations’ price strategy, product strategy, advertisement campaigns, and many more. These strategies may lead the companies to increase their market share and become richer, but they have their own side effects, such as harming aquatic life, polluting water, etc.
The best solution to overcome these issues could be the use of eco-friendly non-toxic bio-degradable green laundry detergent. But, before exploring the best eco-friendly detergent, let's know some of the key changes and causes over the past few years in the laundry detergent industry.
These are some of the key changes and their effects that have occurred in the laundry detergent industry:
Manufacturers sell their product by offering a lower price than the competition.
Earlier, this strategy was very useful as it increased the use of the product in the household, but now the market has been quite saturated and organisations use the complementary product or some extra percent of quantity with the product.
This has to lead to the use of synthetic products more in the household, even if it’s not necessary.
Availability of the product in small quantities or packets:
To target the customers who require the detergents in small quantities, organisations create products in small packets.
This leads to an increase in the use of plastics.
Dye and colour applications:
Organizations use synthetic dyes to produce the detergent with either a resemblance to the brand colours or pleasing colours for the eyes.
Studies found that using synthetic dyes could cause skin irritation and is not suitable for sensitive skin.
Artificial fragrance applications:
A pleasing smell could boost the mood, and it is linked with cleanliness.
Manufacturers use a chemical compound that leaves an artificial smell on the clothes after the wash.
This gives customers false hints that the clothes are cleaned.
This synthetic fragrance has also been linked to an increase in skin rashes and reactions.
Also, certain chemical compounds are present in the laundry detergent, such as chlorine bleach, phosphoates, formaldehyde, dichlorobenzene, ammonium sulfate, and dioxane, which are harmful to the environment and aquatic life.
Is there any alternative to this?
Yes! There are non-toxic substitutes that are available, such as soapnuts-based bio-degradable green laundry detergent. Let’s talk about eco-friendly soap nuts, the best natural alternative our mother nature has given us for cleaning purposes.
Soap nuts, or Reetha, are the fruits of a singular tree species, and they are generally found in the deep forest. The shells of the soap nuts contain an essence called saponin that produces a soaping effect. Soapnuts are 100% organic and could be used as an alternative to synthetic laundry detergents and cleansers. It can be a substitute for many synthetic detergents that are skin irritants and welfare hazards.
Soap nuts have been used since ancient times as a detergent and a cleanser. It's most often utilised in India, China, and parts of Europe.
Recently, soapnut-based detergents have gained popularity in the market, and by understanding the toxic effects of synthetic laundry cleaning products, people have started using non-toxic bio-degradable green laundry detergent.
Let’s see the key benefits of the soapnut-based non-toxic detergent.
Gentle on clothes: The life of clothes is prolonged as the fabric is least damaged.
Anti-microbial: Removes microorganisms from the laundry.
Eco-friendly: After washing, the water is fully biodegradable and non-toxic, and can be used to water plants.
Saves water: Does not leave much detergent residue, so less water is required to rinse clothes.
suitable for every type of skin.
Bubble Nut Wash:
We produce a 100% harmful chemical-free eco-friendly soapnut-based green laundry detergent. These soapnuts were collected from the forest communities. Later, we convert these soap nuts into liquid detergents having the key ingredient "saponin" extracted from soapnuts, water, essential oil, gum, coconut-derived cleanser, and preservatives.
Our detergent is 100% non-toxic and harmful chemical-free. It's suitable for the family’s skin and sensitive skin. We have also been contributing to the well-being of forest societies and have been featured in Forbes magazine, Hindustan Times, and Indian Times for our contribution to the environment and the forest communities. Learn more about us here. A list of our products
Conclusion:There are many synthetic chemical compounds present in laundry detergents that are harmful to the environment and our skin as well.
Soapnuts' other shells have saponin essence, which can be used for cleaning purposes.
Soapnut-based products are non-toxic, bio-degradable, and eco-friendly, so they could be the best alternative to synthetic laundry detergents.