Blog — forest fruit

Laundry detergents became popular after the second world war, boosted by industry evolution and greater adoption of washing machines. Since then, there have been a lot of changes in the chemical formulation of detergents. Over time, several key players and FMCG conglomerates have attempted to dominate this sector. The high competition and capitalist mindset of the large players force them to come up with new, innovative and attractive products. This innovation could be in terms of organizations’ price strategy, product strategy, advertisement campaigns that make the products perceived as better. These strategies may lead the companies to increase their market...

Being 'clean' is one thing , but being aware of what we use to clean and how it effects our surroundings is a more mature outlook and awareness one must have. Here is a list of Top 5 Natural and organic detergents that we can use

Ever wondered what happens to all the after-wash water or 'grey water' that we drain from our washing machines?