Blog — health benefits

Laundry detergents became popular after the second world war, boosted by industry evolution and greater adoption of washing machines. Since then, there have been a lot of changes in the chemical formulation of detergents. Over time, several key players and FMCG conglomerates have attempted to dominate this sector. The high competition and capitalist mindset of the large players force them to come up with new, innovative and attractive products. This innovation could be in terms of organizations’ price strategy, product strategy, advertisement campaigns that make the products perceived as better. These strategies may lead the companies to increase their market...

From home-cooked delicacies to attending mass Holi parties, Holi won't is the same this year. It comes from your inner self to be aware and choose natural colours over chemical ones, maintain social distancing and saving water. Here are some do's and don'ts you must follow to have a chemical-free, safe Holi  

The adverse health impact of conventional detergents is usually underplayed. While they make your clothes smell really fresh, conventional laundry detergents usually contain toxic elements that have an adverse health impact. These chemicals are either inhaled by users during the drying cycle when volatile organic compounds are released or directly enter the bloodstream through the skin. Many of the chemicals continue to remain as residues on the clothes even after washing and continue to be in close contact with the skin.   It may be difficult to get a full list of ingredients for your detergent, but the main chemicals...

When we hear about a natural solution to a conventional problem, we hesitate. The first question some people sometimes ask me is: does it really work? Is it natural… do plants clean? We're so used to conventional detergents that the idea of a plant can clean may seem even strange. Well, on top of all the reviews from happy users, we decided to dig into academic articles and do a short literature review.   Almost all the articles we reviewed acknowledge the cleaning properties of soapnuts and explain how they work, supported by the research. Pušić et al. (2011) for...